Sanja Halilkanovic

Relationship Coach

Leadership and Organizational Development Professional

About Me

Why I Coach

I believe that our personal relationships are the single most valuable possessions in our lives. This is why I dedicate my time and energy to help people build better relationships. However, every good relationship with others, starts with comfortable and confident relationship with ourselves. This is where coaching comes into play. It helps people build this sound basis within themselves, that will help them enhance relationships that they have with others.

How I Coach

My approach in coaching is full of creativity, imagination, playfulness, and humour. It is a patchwork of different life and professional experiences, like growing up in an environment of scarcity, having lived in three countries (Serbia, Germany, the Netherlands), being trained in theater and acting, having studied psychology, having worked in IT industry for several years, being happily married, practicing yoga for 8 years, and of course being formally trained as a coach (Co-Active, Organizational and Relationship Systems Coaching, Reflection Circles, Sales Coaching).

Who I Coach

I have been lucky to have hired, trained, and worked with people from all over the globe, from Cuba to Japan. Therefore, everyone is welcome in my coaching space. However, I have had the most success with people who are strong thinkers and are looking to explore other perspectives and tap into other sources of information.


  • Coaching
  • Leadership
  • Organizational Change
  • DEIB
  • Sustainability


  • MSc in Economic Psychology, graduated with honors

    Tilburg University, the Netherlands

  • MSc in Cross-cultural Psychology, graduated with distinction

    Osnabrueck University, Germany

  • BA in Work & Organizational Psychology

    Belgrade University, Serbia


Individual Coaching

Relationship Coaching

Team Coaching

Leadership Development

Organizational Change




Head of Leadership Development


Jul 2021 – Present Germany

Responsibilities include:

  • Leadership development
  • Coordinating international talent programs
  • Learning journey conception and implementation
  • Psychometric personality testing
  • Serving as a Learning Partner for a cluster of countries

People & Culture Business Partner

METRO (Dish Digital)

Feb 2020 – Jul 2021 Germany

Responsibilities include:

  • Organizational Development and Company Culture
  • Employee Engagement
  • Performance Management
  • Covid-19 Response Tactics

People & Culture Manager

MobiLab Solutions GmbH

Jul 2017 – Jan 2020 Germany

Responsibilities include:

  • Organizational Development and Company Culture
  • People Development
  • Employee Engagement
  • Recruitment
  • People Analytics
  • Performance Management


University of Tilburg and University of Osnabrueck

Sep 2016 – Jul 2017 Netherlands and Germany
Took a short break from work to finish a double degree program in Cross-cultural and Economic Psychology.

People Development and Recruitment Business Partner


May 2012 – Jul 2016 Serbia

Responsibilities include:

  • Implementation of People Development and Recruitment strategy for the local office (300 employees)
  • Leading the local HR Team (5 people)
  • Providing strategic advice to the local Executive Board
  • Recruitment & Employer Branding
  • People Analytics
  • Performance Management

Undergraduate Teaching Assistant

University of Belgrade

Oct 2011 – Apr 2012 Serbia

Responsibilities include:

  • Delivering practical lectures on the topics of Psychology in Management and Team Work
  • Coordinating student groups, grading assignments


Belgrade Youth Office, Department of Novi Beograd

Nov 2010 – Apr 2012 Serbia

Responsibilities include:

  • Developing and delivering training sessions and job search seminars
  • Promoting activities of the office


Sales and Retail Coach

Reflection Circles Authorized Facilitator

Organizational and Relationship Systems Coaching (ORSC)

Reflector BIG5 Competency Assessment

CTI’s Co-Active Coaching Fundamentals

Intercultural Communication Trainer

Leadership Coaching

MBTI, personality dynamics, coaching, leadership

Fighting Youth Unemployment

NGO projects, youth activism, youth employment

Certified Trainer